Advantages and Disadvantages of online marketplaces - Blazingcoders

Advantages and Disadvantages of online marketplaces

Online marketplaces allow you to sell goods without setting up your own online store. Selling through online marketplaces provides a flexible business opportunity with relatively low start-up costs. This is place to Buy and Sell goods through online.

Advantages of online marketplaces Points are given below:- 

  • It provides an additional channel to market and sell your products.
  • The platform offers reduced marketing costs compared to other sales channels.
  • Helps reviews of your products and service may give new customers the confidence to buy.
  • They provide greater transparency - availability, prices and stock levels are accessible in an open environment.

Disadvantages of online marketplaces for your business:-

  •  There are a number of significant benefits to selling on marketplaces however there are potential drawbacks that may need to be considered.
  • Marketplaces can charge commission on every sale and fees can vary from site to site. Before selling your products on a marketplace, make sure you understand the marketplace’s pricing structure. See fees for sellinon Amazon, and fees for selling on eBay.
  • The online stores may impose restrictive terms and conditions in terms of how you can communicate to customers.
  • There may be marketplace limitations as to how your business can brand its online presence.


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